Sponsorship Strategies for Today’s Market

You are here

21 May, 2015

9:00am to 12:00pm
United Way of Winnipeg (580 Main Street
CCEDNet Mbrs: $25 | Non-Members: $75

Not a member? Join CCEDNet

Register for Sponsorship Strategies for Today’s Market 

Gone are the days when organizations looking for funding could send out mass mailings, offering templated opportunities and a thank you.  As the Corporate world continues to further embrace sponsorship philosophy, even philanthropic gestures have begun to take on more of an exploitable feel. 
Sponsors are looking for more than logo recognition; they want tailored opportunities to help them reach their business objectives. Spend a half-day session learning how to engage potential sponsors in conversation and provide them with what they both want and need.


Chrystal Robert-Macey, B.Ed. is the owner and Principal of The Sponsorship Experience – a unique and innovative consulting venture offering a diverse array of specialty services in the Sponsorship field.  She is also an Instructor at the University of Winnipeg’s PACE (Professional, Applied and Continuing Education) – teaching courses on Corporate Sponsorship, Written Communication, and Report Writing for their various Management Programs.

Prior to her more recent endeavours, she spent over 20 years working for Manitoba Lotteries Corporation; most notably as the Director of Community Support & Partnerships with hands-on responsibility for all of their community investment programming.  Under Chrystal’s tenure in Senior Management she was one of the primary architects of all major programs falling under this area.  These programs were built on four fundamental pillars: Sponsorship, Partnership, Volunteerism, and Charitable Giving. 

As a consultant her core services include Valuations of Inventory; Development and Negotiation of Sponsorship Agreements; Internal Facilitation & Training;  Development of Strategic Sponsorship Policy, Goals and Objectives; Program Development Plans; and Activation Planning and Implementation Support.  She has built up a diverse client base including sponsors and sponsees; public and private sector clients; as well as profit and not-for-profit organizations.

Chrystal’s education and training background includes a Bachelor of Education Degree from the University of Winnipeg; a Management Certificate from the University of Winnipeg Continuing Education Program; Dimensions in Leadership - a Joint Program with Manitoba Lotteries Corporation, University of Nevada, and University of Winnipeg as well as Executive Development for Gaming Professionals at the University of Nevada.  In addition to her diverse consulting skills, Chrystal is an excellent communicator and trainer offering a focussed, engaged workshop style of training, specifically designed to maximize her target audience’s learning experience.

For more information:

Contact Nadia at n.kidwai at ccednet-rcdec.ca; 204-943-0547

This Strengthening Non-Profits workshop is brought to you by Spark, a pro bono matching service of the Canadian CED Network

The Canadian CED Network
Winnipeg  Manitoba