9:00am to 12:00pm
United Way of Winnipeg Learning Centre
1st floor, 580 Main St.
CCEDNet Members: $25 | Non-Members: $75
Every organization has a story to tell: how it's serving its community, how it's helping people in need or raising the profile of a specific issue or cause. With limited resources and time, the choices can feel overwhelming. Do you need local media to help tell your story, or is it best told by you through the variety of social media channels? Or do you need street-level, guerrilla marketing tactics? Likely a mix of one or more of the above!Join us for this hands-on workshop where we'll work through a real marketing/PR challenge and give you the insights on the low cost tools to promote your organization.
- Hands-on experience solving a Communications challenge
- Introduction to learning marketing and communications tools
- How to determine which media mix is best for your organization
Kerry Fraser, Regional Manager, Marketing, Communications and Brand, CBC.
You guessed it: I love a good story. The first book I ever read? A Golden Books edition of "The Little Poky Puppy". Fast-forward a few years and two university degrees later, I decided to make my living helping other people tell their stories. By doing so, I've enjoyed an exciting, almost (!) 20 year career in marketing, communications and public relations in the private, public and not-for-profit sectors in Canada, US and abroad. I began my career in Halifax where I served as Senior Manager, Communications and Marketing for the Oscar-award winning Salter Street Films, Canada's largest independent production company, marketing films and television series across the globe. After 9 years in the Maritimes, I moved back to my home province of Saskatchewan where I served as Manager of Communications for Minds Eye Pictures, a Western Canadian film and television production company and then moved into international marketing at Saskatchewan Film Development Corporation. I recently celebrated my sixth year with CBC/Radio-Canada as Regional Manager, Marketing & Communications in Winnipeg, where I live with my husband and 8 year old twins.