The Power of Story: A Toolbox for Action

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5 April, 2017

The Power of Story: A Toolbox for Action9:00am - 12:00pm
United Way of Winnipeg Learning Centre
1st floor, 580 Main St.
Register Now...for the Power of Story

Price: CCEDNet members: $25 | Non-members: $75
Not a member? Join CCEDNet

Stories are a powerful way to connect, to engage, and to motivate people to take action.

“Stories not only teach us how to act -- they inspire us to act. Because stories allow us to express our values not as abstract principles, but as lived experience, they have the power to move others.”
 – Marshall Ganz

This three-hour workshop is designed to give organizations the tools they need to:

  • discover the stories that convey the raison d’être for their existence
  • share the impact they have in the community
  • use stories as a strong call to action.

Register for The Power of Story: A Toolbox for Action

Participants will get hands-on practice, listen to great examples of powerful storytelling, and take away tools that will help them shape their story for different audiences.

Participants will learn to:

  • Identify the elements of a great story
  • Focus and structure their story
  • Listen and ask questions to elicit stories from others
  • Tell their story in a way what works for them

A vibrant storytelling culture can mean the difference between having one, somewhat stagnant story that represents your organization’s impact and a living, breathing portfolio of different stories told from different perspectives. ​
 – Julie Dixon, Center for Social Impact Communication 

There are two ways to share knowledge. You can push information out. You can pull them in with a story.
 – Unknown


Cate FriesenCate Friesen knows about the power of story. As the driving force of The Story Source, she brings together 25 years of experience as an award-winning CBC producer, storyteller and documentary maker, a visionary leader, performer, trainer, and coach. She led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls , co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC’s game-changing Indigenous Digital Unit. As a freelance broadcaster, she produced feature documentaries for radio, and hosted a very popular Toronto music show, called Absolutely Folk. She also worked for 13 years as a singer-songwriter with a strong focus on storytelling, performing extensively across Canada and recording three CDs of original material. Cate is a soccer-playing mom, a Quaker and a sponsor for a recently-arrived Syrian family.

The Canadian CED Network
Winnipeg  Manitoba
Conceptual Frameworks & Approaches
Organizational Development