1:00pm to 2:00pm
Most of us recognize the need for and importance of engaging the communities we serve. Working to uphold the slogan, “nothing about us without us”, we might try to engage communities as much as possible. But engagement is a two-way street, and people who work in institutions and organizations sometimes find that the communities they hope to engage are hesitant or even resistant to engage. This can often be true when the relationship between institutions and communities is damaged, or where there is a lack of trust in the organization’s ability to engage in an open and honest way. With that in mind, what might those of us who work in institutions and organizations do?
Through this webinar Lisa Attygalle and Galen MacLusky, Tamarack’s Directors of Community Engagement and Community Innovation will explore our thoughts on this issue, drawing upon our experiences in supporting community engagement across North America.
After this webinar, you will be able to:
- Ask questions of yourself and others that help to understand why your community is hesitant to engage
- Reflect on your own desire to engage and how that might be viewed by the community
- Develop your own next steps to build equitable relationships with the communities your work impacts
In her role at Tamarack, Lisa Attygalle works with cities and organizations to improve the way they engage with their communities. Over the last five years her work has focused on creating authentic engagement strategies for municipalities and organizations, integrated communications planning, and the use of technology and creativity for engagement. Lisa constantly advocates for simplicity in infrastructure, frameworks and design and loves applying the principles of marketing, advertising, loyalty, and user experience to community initiatives. On the side, Lisa is one of ten owners of Seven Shores Community Café in Waterloo, ON, where she coordinates community events and monthly art exhibits. She is also a Trustee of the KW Awesome Foundation - a group that provides no-strings attached grants for "awesome" community-based projects.
Galen MacLusky is a Consulting Director of the Tamarack Institute’s Community Innovation Idea Area. He is passionate about working with community organizations to help build and scale new ideas that deepen their impact. An experienced design, innovation, and co-creation consultant, at the core of his work are approaches that help organizations engage with those who are impacted by their services and test new programs and services with minimal investment. Over the past five years, Galen has used these approaches to help Fortune 500 companies and non-profit organizations across North America reinvent the services and programs they provide. Galen is an experienced human-centred design coach and holds a Master’s degree in Engineering Design and Innovation from Northwestern University.