Content marketing is a strategic marketing process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive conversions. It’s all about your audience, what they value, and how you can help educate them. When done correctly, this helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they're more willing to cooperate with you.
MTJ (Michael T. Jackson) is an experienced project strategist with a demonstrated history developing systems through brand, product and process development. He is the Strategic Communications Consultant at U.S. Overseas Cooperative Development Council (OCDC) as well as the Principal for eCommerce - SEO - Inbound - Brand Management with Connectneo.com