Digital Communications Manager

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Who we are:

The Wellbeing Economy Alliance (WEAll) is a global collaboration of organisations, alliances, movements and individuals formed in 2018. We work together to change the economic system, so it delivers human and ecological wellbeing. WEAll’s strategy consists of the following three key components: narratives, knowledge and power bases.

Critically, change needed will not be brought about by any single entity on its own. It requires collaboration and inspiration, sharing and co-creation. Hence the creation of new powerbases in the form of a citizens’ movement, place-based hubs and thematic clusters (e.g. the Wellbeing Economy Governments – WEGo – partnership) at the heart of WEAll’s strategy. These powerbases need to be fed both by bringing together a coherent body of existing and new wellbeing economy theory and practice as well as a compelling positive new economic narrative.

What we offer:

An opportunity to work with a highly motivated team committed to accelerating economic system change. A team with a set of dedicated values: Togetherness, Care, Honesty, Equality and Passion. This is WEAll’s core ‘amplification’ (Amp) team.

The Digital Communications Lead position offers the opportunity to lead on the management and enhancement of WEAll’s online presence. Amplification of our vision and the work of our members around the world is critical to our theory of change. As we grow and gain momentum, we are seeking to elevate our communications channels through the recruitment of a dedicated expert.

The position is a fantastic opportunity for someone with skills and experience successfully managing websites, creating engaging content and running social media accounts: and who wants to be part of building a better system for people and planet. You will be part of an exciting movement, working with people from all over the world who are collaborating to transform the economy.

Contract type: 10-month self-employed contract with the potential to renew – funding dependent beyond 10 months.

Remuneration: Up to £2,650 per month dependent on experience. This figure is inclusive of all taxes for which the contractor will be responsible.

Hours of work: Full-time with the possibility of some international travel. The nature of this role is that flexibility in hours is both required by the role (for example, there will be some evening and weekend work) but also offered by WEAll.

Location: While we encourage and welcome applications from anywhere in the world (working from home), we understand and appreciate the value of human connection. As such, our preference is to recruit for a person to be based in either Glasgow [Scotland] or Madrid [Spain]. We have members of the Amp team based in both locations. In Glasgow, we can provide access to a co-working space, in Madrid it would be a home working scenario.

What we are looking for:

We are looking for an organised, flexible and highly motivated individual with demonstrable digital communications skills, and a passion for economic system change. The focus for the role is to take the lead on WEAll’s online communication channels, developing the platforms and content to drive engagement with our vision.

Key activities and deliverables:

Channel management and development

The post-holder will have oversight of:

  • WEAll website – managing website structure, analytics, troubleshooting and strategy
  • WEAll social media channels (currently Facebook, Twitter, Instagram, YouTube, LinkedIn) – developing and delivering a social media strategy to enhance reach and impact in line with our theory of change
  • The bespoke platform which is an online community for interested individuals to connect with WEAll’s work and with each other. This platform is in need of dedicated capacity to improve it and maximise its potential for engagement.


  • Engaging with WEAll members around the world to understand and amplify examples of their work, including the coordination of an informal communications network for comms professionals in these organisations
  • Commissioning and managing an ongoing pipeline of engaging and relevant blog content for the WEAll website
  • Developing and delivering opportunities for WEAll Ambassadors and spokespeople to promote wellbeing economy messages, particularly to new audiences
  • Creation of regular email updates (using Mailchimp or similar) for the following audiences: WEAll members, subscribers to WEAll newsletter, WEAll Ambassadors
  • Writing and editing high-quality written content
  • Creating or managing the creation of high-quality visual content.

Skills and Experience:


  • Successful management of Wordpress websites and proficiency in website building, maintenance and strategic development
  • SEO management and Google analytics (or similar analytics)
  • Strategic management of social media channels on a professional basis including Twitter, Facebook and Instagram
  • Writing to a high standard for online audiences
  • Editing the written work of others
  • Working with creatives to develop and deliver communications assets e.g. video, graphic design assets, reports
  • Fluent in English
  • Managing Mailchimp or similar HTML email system on behalf of an organisation
  • Use of Canva or similar basic graphic design tools to develop engaging visual content
  • Understanding of and interest in the need for transformation of the economic system.


  • Management of online communities
  • Facilitation of webinars
  • Network coordination
  • Coding skills
  • Graphic design skills
  • Video editing skills
  • Professional experience in a purpose driven organisation working on communications for behavioural, policy or other positive change
  • Proficiency in Spanish
  • Degree or qualification in relevant subject(s).

How to apply:

Please send the following by 5pm GMT on Monday 20th January to michael at

  • Your CV
  • Three examples of your digital communications work that demonstrate the above skills. At least one should be a website that you developed/managed. Other examples may include online written content, visual content, social media channels you have managed or anything else that you consider relevant.
  • A cover letter* (max 400 words)

*The cover letter should state:

  • Why you are applying for this job as well as a summary of your experience and knowledge related to this vacancy.
  • Two professional referees (name, organization, email and telephone). Referees will only be contacted prior to a job offer.
  • Your notice period if you are in work or approx. date you would be able to start this position
  • Your preferred working location

Short listed applicants will be invited to a face-to-face or online interview (depending on their location) on Monday 27th or Tuesday 28th January.

Dependent upon the number of applications we receive, we may not be able to reply to all applicants that are not short-listed for interview. We apologise in advance for this and thank you for your understanding.


20 Jan 2020
The Wellbeing Economy Alliance (WEAll)