1:30pm to 3:00pm Eastern Time
Increasing sales is typically the only way a business can grow and, in the case of the social economy, increase its social, environmental and economic impact. But how can a co-operative step into optimal hustle mode in a way that aligns with its values, culture and brand image?
In this webinar, co-operative members will have 90 minutes to take stock of their current approach to sales, notice their lost opportunities and brainstorm new approaches to increasing sales.
- Coop sales scan: Where do our sales come from, how do we make them, how have our sales met our revenue and expenses needs over the last few years? Why do we need to increase sales?
- What we sell, what is sellable about it?
- Whom we sell it to (audience & segments)
- How & where we sell it (message & channels)
- How much we sell it for (mark-up, competitive pricing)
- Coop Scan & report back: Where are our missed opportunities and how do we meet these opportunities in a way that aligns with our values, culture and brand image? Is the issue really sales, or our margins, costs, etc.?
You will leave with ideas and strategies that are appropriate to your co-operative and in line with your brand image.
About the Presenter
Stephanie specializes in multi-stakeholder team building and participatory business planning. She helps individuals locate themselves in, engage with and affect the systems they inhabit, empowering them every step of the way. BA studies in political sciences and international development at McGill University (Montreal) and a Masters of Management of Cooperatives and Credit Unions at St Mary's University (Halifax) provided a unique bridge between the inquisitive, analytical approach of the humanities and management's process-oriented, problem-solving ethos.
Starting her career in community development as Marketing and Membership Coordinator at Coop la Maison Verte in Montreal (2009-2012), she has built diverse local coalitions in Montreal and New York, and mobilized stakeholders towards system-level impact in various countries. She brings concrete experience in political advocacy & lobby work at city, province and federal levels, and a keen understanding of the diverse mix of factors essential to culturally and locally-appropriate community development.