Count Me In!

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Ontario Prevention Clearinghouse

count me inCount Me In! analyzes inclusion through the determinants of health. The feeling and reality of belonging play differently through the various determinants of health and among groups in a diverse society. For example, racialized communities seeking inclusion in employment or education face language barriers, ethno-racial differences, racism, immigration status, and settlement/adjustment problems. These barriers must be identified and indicators, strategies, and targets to promote inclusion must be developed for these communities to reach full potential. Count Me In! created a framework for a new health promotion strategy, based on the importance of inclusion to health, and captured the strategy in a 55-page workbook, posters, a brochure, and television public service announcements. The campaign was rolled out across Ontario in the spring of 2004.

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Conceptual Frameworks & Approaches
Sector-Based Strategies

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