Count Me In! analyzes inclusion through the determinants of health. The feeling and reality of belonging play differently through the various determinants of health and among groups in a diverse society. For example, racialized communities seeking inclusion in employment or education face language barriers, ethno-racial differences, racism, immigration status, and settlement/adjustment problems. These barriers must be identified and indicators, strategies, and targets to promote inclusion must be developed for these communities to reach full potential. Count Me In! created a framework for a new health promotion strategy, based on the importance of inclusion to health, and captured the strategy in a 55-page workbook, posters, a brochure, and television public service announcements. The campaign was rolled out across Ontario in the spring of 2004.

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