When Media Comes Calling: Prepare and Deliver!

9:00 am to 12:00 pm
United Way of Winnipeg Learning Centre
1^st floor, 580 Main St.
CCEDNet Members: $25 | Non-Members: $75

Not a member? Join CCEDNet

So you have landed the interview or you have been booked for a media panel, now what? This workshop will offer up skills and tips on how to prepare for a print, radio or TV interview, how to deal with challenging interview questions, and techniques to make sure your key messages are delivered. Participants will get hands-on practice and take away tools that will help them prepare for and leverage media opportunities.

This three-hour workshop is designed to give individuals the tools and practice they need to:

• To prepare for a print, radio or TV interview

• To deal with challenging interview questions

• To ensure that key messages are delivered

Participants will learn to:

• Identify the key messages and stories they need to have ready

• Research key information that will help in delivery

• Use techniques to get key messages across and deliver compelling content

FACILITATOR

As the driving force of The Story Source, Cate Friesen brings together 25 years of experience as an award-winning CBC producer, storyteller and documentary maker, a visionary leader, performer, trainer, and coach. She led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls , co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC’s game-changing Indigenous Digital Unit. As a freelance broadcaster, she produced feature documentaries for radio, and hosted a very popular Toronto music show, called Absolutely Folk. She also worked for 13 years as a singer-songwriter with a strong focus on storytelling, performing extensively across Canada and recording three CDs of original material. Cate is a soccer-playing mom, a Quaker and a sponsor for a recently-arrived Syrian family.