Stronger Outcomes Statements for Better Results

This three-hour workshop is designed to give organizations the tools they need to:

• discover the stories that convey the raison d’être for their existence
• share the impact they have in the community
• use stories as a strong call to action.

Participants will get hands-on practice, listen to great examples of powerful storytelling, and take away tools that will help them shape their story for different audiences. Participants will learn to:

• Identify the elements of a great story
• Focus and structure their story
• Listen and ask questions to elicit stories from others
• Tell their story in a way what works for them

A vibrant storytelling culture can mean the difference between having one, somewhat stagnant story that represents your organization’s impact and a living, breathing portfolio of different stories told from different perspectives. ​
- Julie Dixon, Center for Social Impact Communication 

There are two ways to share knowledge. You can push information out. You can pull them in with a story. – Unknown

FACILITATOR:

Cate Friesen knows about the power of story. As the driving force of The Story Source, she brings together 25 years of experience as an award-winning CBC producer, storyteller and documentary maker, a visionary leader, performer, trainer, and coach. She led the team that created CBC’s multiple award-winning interactive Missing and Murdered: The Unsolved Cases of Indigenous Women and Girls , co-designed and implemented training in storytelling for radio, co-created a unique mentorship program based on collaborative learning, and was instrumental in the launch of CBC’s game-changing Indigenous Digital Unit. As a freelance broadcaster, she produced feature documentaries for radio, and hosted a very popular Toronto music show, called Absolutely Folk. She also worked for 13 years as a singer-songwriter with a strong focus on storytelling, performing extensively across Canada and recording three CDs of original material. Cate is a soccer-playing mom, a Quaker and a sponsor for a recently-arrived Syrian family.