Developing a Strategic Communications Plan

Institute for Media, Policy, and Civil Society,

Year: 2005

Most not-for-profits have limited resources – both of time and of money. A strategic communications plan will help your group focus those resources on the most important tasks you need to complete to achieve your campaign or organizational objectives. This resource will help provide you with some of that focus. Be prepared: it doesn’t answer as many questions as it asks about your:
– Situation analysis: organizational background
– Situation analysis: external or public environment
– Campaign/organizational goal and key objectives
– Communications objectives
– Target audiences
– Key messages
– Communications strategies
– Tactics to reach your audience(s)
– Timing
– Timelines
– Spokespeople

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