IMPACS Media Toolkit

Institute for Media, Policy, and Civil Society,

Year: 2005

Not sure what an op/ed is? Trying to figure out if you should hold a news conference? Preparing a media kit but not sure what to include? Check out this resource which answers the questions What is it? What does it do? When do I use it? and How do I use it? for each of the following media-related tools:
– Ads
– newspaper, radio and TV
– Columnists
– Gimmicks and Non-news Items
– Editorial Board Meetings
– Letters to the Editor – Media Briefings
– Media Calls
– Media Kits
– Media Lists
– News Conferences
– News Releases
– Op/Ed Pieces
– Photo Releases
– Public Service Announcements
– Research
– Staged Events
– rally, public demonstration, fundraiser
– Video News Releases

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