Social Enterprise Marketing Tool Kit

Enterprising Non-Profits

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Enterprising Non-Profits & Octopus Strategies

Year: 2010

Developed by Enterprising Non-Profits, with the help of Octopus Strategies, this Toolkit has been designed to help you understand the fundamentals of marketing, and to apply them in your social enterprise. It’s divided into four modules, each of which is presented in a video. During each module, you’ll be invited to complete exercises, either yourself, or with your team, and a series of worksheets are included to help you. The videos are most useful when viewed in sequence, but you can come back to any or all of them to refresh your memory, or to dive more deeply into some of the exercises.

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