This guide attempts to answer important questions, including; How can you tell if your group is ready to embark on a social enterprise? What are the steps in a social enterprise planning process? How do you identify and assess enterprise opportunities? How do you plan for a social enterprise? How can you measure social returns in a business setting? What do you need to know about the legal context? The guide is directed at project managers, executive directors, directors, and staffs of a wide range of organizations that are starting to develop or think about creating a new enterprise or expanding/formalizing their existing revenue-generating programs. It will also be useful for students, corporate social responsibility businesses, government, industry, and funders.