WealthWorks for Your Region Module 2: Identify a Market Opportunity


Year: 2014

WealthWorks is a regional approach to economic development that connects a community’s assets to market demand in ways that build livelihoods that last. WealthWorks aims to advance a region’s overall prosperity and self-reliance, strengthen existing and emerging sectors, and increase upward mobility for many—always including people, places and firms on the economic margins.

Module 2 of the WealthWorks for Your Region: An Introduction series offers a series of useful screens for spotting a market opportunity that has good potential to generate wealth-building results for a region.

This module will help you grasp the process of how to identify market opportunities and select those best suited for wealth building in your region.

There are two major steps to take to winnow down from the big wide wonderful world of market opportunity possibilities to the few that make the most wealth-building sense for your region. Those steps are:

  1. Get to know demand
  2. Match demand with your region

This module will introduce you to some paths for each of those steps.

Table of Contents:

Market opportunity: Lead with demand
      1.   Get to know demand
The Sector Scan
The Product Scan
The Regional Roots Scan
Buildig a “relationship” with demand
2. Match demand to your region
Harness local energy
Maximize wealth building
Can it scale?

Other Modules: