April 8, 2025

Building Partnerships and Amplifying Your Purpose Message and Impact

Host:
BC Chamber of Commerce

Event Type:
Webinar

Join us for the final session in our five-part series, focusing on how to collaborate with others in bringing your Purpose to life. This concluding session will guide you through the essential steps to setting up stakeholder collaborations and reporting your Purpose progress to them.

Collaboration becomes key, as achieving your Social Purpose requires collective effort, and you will receive tools and insights to guide you on that path to examine the opportunities in your business’ ecosystem to effectively activate your Purpose – and generate its social good. As you conclude this phase of your Purpose journey, you will be equipped with the information you need to communicate progress to stakeholders, demonstrating authenticity and driving more growth and impact.

Key Learnings:

  • Inform, inspire and engage your customers on your Social Purpose.
  • Attract and build partnerships to advance your Social Purpose, foster innovation and drive impact.
  • Monitor and report on your Purpose progress, take stock and plan next steps.
  • Build your brand and profile as a purpose-driven leader by supporting other businesses to become purpose-driven and grow the Purpose Economy in Canada!

Don’t miss this opportunity to bring your Social Purpose to life and make a lasting impact. Register now and take the final step towards being an impactful, effective, authentic and recognized purpose-driven organization!

Facilitator

Mary Ellen Schaafsma is founder of Purpose Pathways Consulting and has been the Purpose Advisor to over 40 businesses, helping them uncover and integrate their optimal Social Purpose into the core of their company. She is the former director of the United Way BC Social Purpose Institute, which played a lead role to catalyze social purpose business in BC and across Canada. Mary Ellen is also a Canadian Purpose Economy Project Ambassador, helping accelerate and mainstream social purpose in business. Purpose elevates the reason your business exists beyond the transactional to begin to power good in the world by doing business. That is good for business, good for society, and good for the economy. She brings a depth of knowledge on the range of benefits of having a Social Purpose, how to define your Purpose, how to integrate it into all you do and how to collaborate with others to achieve it. She has a contagious enthusiasm for empowering leaders to change the world through business. Connect and follow Mary Ellen on LinkedIn to learn more about her and about Social Purpose.


About the Series

Unlock the Power of Social Purpose for Your Business: A 5-part virtual series for learning and action

The BC Chamber of Commerce, with support from Coast Capital, is proud to present a complimentary five-session educational series created by national social purpose pioneers and experts and valued at CAD $1,500, designed to help small businesses harness the power of Social Purpose.

This insightful and hands-on series will walk you through each step to identify the best-fit Social Purpose for your company, integrate it into your operations, and implement it for growth and impact – enabling your business to become a greater force for good.

In addition to the five complimentary education sessions, this program includes four ‘Ask the Expert Purpose Power Hours’ with the facilitator, providing you with the opportunity to seek guidance and ask questions directly as you navigate each stage of the process. Click here to view more details about the series.

Region

Anywhere in Canada

Categories

Social Enterprise