You’re an entrepreneur with a great idea. But your business needs money. So, do you max out your credit cards, borrow from friends and family, and do everything yourself? Or do you make a devil’s bargain with some venture capitalist who’ll demand a tenfold return and could easily take your business out from under you?
No and no! You don’t have to bootstrap, and you don’t have to sell out! Jenny Kassan says the landscape of investment capital is far larger and more diverse than most people realize. She illuminates the vast range of capital-raising strategies available to mission-driven entrepreneurs and provides a six-step process for finding and enlisting investors who are a match with your personal goals and aspirations. The plan you create will inspire you, excite you, and help you achieve your dreams!
Table of Contents
A Note to Readers
Introduction: You Can Raise Capital on Your Own Terms
PART ONE setting the stage
Chapter 1 Busting the Myths: Forget Everything You Think You Know
Chapter 2 Are You Ready?
Chapter 3 The Legal Framework: What Your Lawyer Probably Won’t Tell You
PART TWO create your customized capital raising plan
Step 1 Get Clear on Your Goals and Values
Step 2 Identify the Right Investors for You
Step 3 Design Your Offer
Step 4 Choose Your Legal Compliance Strategy
Step 5 Enroll Investors
Step 6 Address Obstacles Head On
Conclusion: Pulling It All Together — Your Go-to-Market Plan
Readers’ Resources Website
Are You Ready to Raise Capital?
Capital Raising Decision Tool
About the Author